5 Things to do before exhibiting at trade show

Planning prior to trade shows is crucial for success and companies need to be prepared weeks before the main event. When exhibiting at prominent events, planning requires more focus, research and concentrated effort.

While you are on the search for a great exhibit displayon rent in Chicago or other such venue, ensure that you have done the pre-show planning effectively to generate maximum profit at your booth.

Research the event

Employ all your researching sources before attending the trade shows. If you exhibit at the wrong event, you will definitely be wasting your time and money. To generate maximum outcome and sales at the show, proper research is necessary.

Know your aim

Set aside goals for your trade show. Are you doing a product launch or promoting special products? Are you looking to increase brand’s visibility? If you intend to participate in many more events like these exhibit display on rent in Chicago or any other city may be worth a consideration. Rentals can help you achieve your objectives without draining your budget.

Create the right hype

Avail social media and print media to generate hype about the event. Let your customers know you are coming to certain event. This will increase the chances that your leads see your promotions too and visit your booth. Send out the date, time and venue to prospects by email at least a month before and follow with regular reminders.

Hire staff

Start segregating your staff and pick out the right speakers and other service providers for your booth. Great staff is essential for engaging visitors and your overall success. Hire professionals if you think your staff is not as experienced and trained.

Print stationery

Give out your marketing materials for print in estimated numbers and pick them a week before the trade show. Ensure that your business cards, pamphlets and other textual papers are printed in good quality and are error free. If you are going for an exhibit display on rent in Chicagoor other venue, check with your exhibit company if they can provide all accessories and peripherals on rent.