Being your own Savior at trade show

Planning and carrying out a successful trade show appearance takes a lot of hard work and an intricate knowledge of the do’s and don’ts at trade shows. Things don’t always go as planned and that is why you have to be ready for almost any kind of problem whilst exhibiting especially if you have opted for exhibit rentals. Here is how to excel at being your own savior at trade shows:

1.Analyze your booth or exhibit rental beforehand

Analyzing and planning beforehand is a vital practice followed by all exhibitors. Whether you have your own custom displays or exhibitrentals, assemble the booth weeks before trade show so that it can be checked for design and durability. Ask your vendor about the actual materials and fabrication to save yourself from unpleasant surprises on the main day.

2.  Have the exact dimensions of space provided

When you are assigned your booth space, don’t forget to equate these dimensions with your chosen booth or exhibit. Have the exact ceiling, flooring dimensions and check your space for arches or barriers in order to have the perfectly scaled booth.

3.  Check for facilities around the event location

What if you run out of stationery or literature? Make sure there is a print facility close by to take you out of such situations. Place all your extra promo items, giveaways and products somewhere near your event location so that your staff can fetch these without chaos. If you are going for exhibit rentals, check if your exhibit design company can arrange for accessories and peripherals so that you don’t have to run around.

4.  Plug the devices right

Technology can go wrong at times when you least expect it. Have a skilled staff at the booth who can quickly fix broken/ interrupted wirings. Install the interactive screens and videos at least a day before to check their performance.

5.  Prioritize functionality over design

Prioritize the booth’s functionality by creating appropriate exit and entry points, waiting areas, meeting zones and demo areas. Think how they will look in real-time because once the visitors enter, they should be able to walk smoothly around your space. This way your booth can accommodate more attendees.