What do all winning trade show designs have in common

Is there a general rule of trade show marketing success? Definitely, No. While brands hunt for creative and unique trade show designs, they often overlook some key features that all the successful exhibits have in common. Read on to know how to excel at your next trade show without breaking your mind or budget.

They are fearless

Trade shows are all about creating brand’s visibility and making a mark. Don’t blend in with the existing trends and colors of the season. Stand tall and out with bold use of colors that complement your brand and make your booth look unique but remember to not overdo the contrasts. Put on a unique and creative trade show design that stays in the visitors’ mind even after the exhibition ends.

They have a smooth consistent backdrop

Everything from the walls to the displays to the staff’s apparel should have uniformity. This not just looks appealing but lets the passer-by know how focused you are as a brand.  Branded merchandise is never a lost-trend because they serve as little reminders of the conversations and experiences your potential leads indulged in at your booth. Create a cohesive environment that carries brand’s message and service across instantly.

They have a smart staff

Great trade show exhibits and an exceptional staff go side by side. You cannot overlook one and root for success. Having a professional staff that not is clear, skilled and helpful is attractive. The team should not sit around and wait for opportunities. The right individuals create lead and having these lead generators at your booth will earn you double the sales and double the impact.

You can add your own points to these basic foundational features and possess creative and unique trade show designs that will create a lasting impression in minds of your consumer as well as your competition.