Exhibition booth hire: When is it fit for your brand?

Trade show season is in and renting or buying exhibits is the discussion of the market. If you are also in the league of those perplexed minds, read on to when exhibition booth hire is a lucrative deal and when not.

When is exhibition booth hire favorable?

When you are doubtful about trade shows

For the infrequent exhibitors or the companies who are about to step in trade show marketing for the very first time, hiring an exhibition booth is viable so that you can garner expertize in designing and layout before you make a final, costlier decision.

When you want variety frequently

If you are exhibiting frequently and need a different look every time, renting saves you a lot of time and brainstorming. You don’t have to come up with different ideas for every trade show because different rentals can create variety effortlessly.

When you want fewer burdens on your staff

Hiring is feasible when you are not in favor of storage or maintenance and are seeking one day relationship with your booth. Minimal repair, installation or transportation charges save you and your company the hassle of keeping the booths secure.

When exhibition booth hire doesn’t fit?

When you want a brand centralized booth

You cannot carve the exhibition booth to fit your brand, instead your brand need to fit the structure and design smoothly. So having your own, customized booth is better.

When you want total power

When you want full control over your booth like a color theme or branding the entire structure, then hiring may not be a great choice. It does allow flexibility but has its limitations.

When you have money to spend

If your budget is flexible and allows buying custom exhibits along with other graphical elements with ease, then hiring should be avoided because owning allows more flexibility and creates a brand mark.