Trade show rental booths are causing a wave in the exhibition industry

The idea of spending a small percentage of marketing budgets on trade show rental booths and getting faster returns is being acknowledged by a large section of exhibitors. The fear of spending on expensive trade show booths has finally been kicked out of the window. The solution is trade show rental booths, affordable and manageable within the budget limits of any business. Trade show rental booths are slowly becoming a wave in the exhibition industry and are very rampant during the trade show peak periods. For a long time, participating in trade shows had high risk associated with it. However, the trade show rental booths idea seems to have changed this course completely.  

What is unique about trade show rental booths?

Right from the low upfront costs to fewer upkeep expenses, the uniqueness of the trade show rental booths is evident. When a company puts its money on a single booth investment, it hopes to succeed at all costs. Not all the trade shows turn out successful in terms of leads. Thus, the rental booths present a sure way to spread the risk. The investment is minimal. In the event that participating in a trade show does not convert into good leads, the loss remains quantifiable. The trade show rental booths have become popular to the extent that large exhibitors are also competing for them. The idea of keeping exhibit expenses low with trade show rental booths is fascinating. Every exhibition is organized with different sizing and branding options. The only way to keep up with the changing themes and to accommodate the constant rebranding, which companies implement, is to go the trade show rental booths way. Trade show rental booths also allow for flexibility. It implies that the bigger the exhibition, the larger trade show rental booths one can go for.    

Why trade show rental booths are trending now?

Earlier, trade show rental booths were regarded as off the shelf solutions with low customization. That made them less popular. Now that they are being offered as custom trade show rental booths, exhibitors have lot of flexibility. They can choose an inventory and customise it. Exhibit houses are allowing incorporation of colours and themes at minimal costs. It surely cannot get better than this.   

Interaction with the major stakeholders in this business reveals there is a surge in demand for such booths over years. A spokesperson at Exponents, an award winning exhibit house, said,’The fact that trade show rental booths will have faster and higher returns is attractive. Every clever business man would like to go for it. We have seen a definite increase in its popularity and we are trying to keep up with higher stocks. This rental trend is here to stay.’