Trade show environment is ever-changing and just when you
thought you are all equipped, a new trend comes in town. Staying updated with
these trends not only shows your brand’s adaptability but also carries a
professional vibe to the onlookers.
So, if you are trying to get back on track, here are the top
5 trends of trade show marketing that you don’t want to miss. Whether it is
future forward technology or modular tradeshow booths in Los Angeles
and other cities, present day trade shows are trend setters.
Modular trade show booths
Modular displays and booths have emerged as blessings for
the exhibitors. They suit all budgets and all scales of events. Spotting modular trade show booths in Los Angeles, Vegas and
other prominent cities recently was enough to include these in top trends of
current marketing.
Telling brand’s story
Every giant firm was seen conveying their brand’s story at
the booth that serves as a major attraction. The customers are aware and
looking for creativity in every aspect ranging from your booth design to the
product specializations. If you manage
to pull that off well, success and leads come knocking.
Technology Inclusion
What good does living in a high-tech nation do if you can’t
incorporate these technological tools in your business? With an array of
technologies to choose from, trade show floor is seen packed with the latest
touch screen Media, LEDs, banner displays and so much more. Adding brilliance
to your booth, functionally as well as visually, technology is certainly a
must-have.
Socializing digitally
With increasing ways of merging social media to your trade
show marketing strategy, brands are seen staying active on major social platforms.
This creates the right hype, increases your sales and keeps your followers
updated. So, you are basically creating customers for the next trade show in
the present one itself.
Getting top officials on the show
The days are over when your CEOs and top-level management
stayed in the office while the marketing staff handles the booth activities.
Engagement, interaction and customer relations! These have brought the CEOs at
the ground level so that brands can connect like never before and generate loyal
leads at all costs.
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