How to create instant recognition at the trade show floor

In the competitive environment of tradeshow floor, companies often go through a hard time while planning and putting up a trade show booth. Size doesn’t matter as long as companies remember certain tricks and hits of tradeshow marketing.

Even if you use 10x10 trade show exhibits in Las Vegas and other leading cities, you can still carve your brand’s image in the minds of visitors and here’s how.

Boast your brand’s color

The colors specific to your brand should be incorporated in major aspects of your booth design. The banner stands and counters should match your corporate colors to let your customers know your company. Even the booth staff should have apparel that matches your brand’s identity.

Have a uniform font

You know its Nokia when you see dark blue and white and the popular font. You don’t even have to look for the logo because every single element is designed using those font and colors. Accomplishing such recognition is a major achievement and can be done by synchronizing all graphical elements of your booth. Your 10X10 trade showexhibits in Las Vegas or any other city will have limited space and it should not look cluttered with too many fonts and messages.

Incorporate industrial colors

Some colors are associated with specific industries like green for organic and herbal products. Even if your brand’s color is different, ensure that the exhibits have hues of industrial colors to attract the right clients to your booth without wasting any time.

Branded giveaways

Giveaways are meant for creating recognition and serve as reminders of your company long after the trade show has ended and they should so just that. Mark them with your logo and individual colors to create uniqueness and individuality. Don’t give common items that will be lost in the visitor’s bag post-show.

Standout element

A great idea to instantly get attention to inline 10x10trade show exhibits while displaying in big cities like Las Vegas, Houston, Texas etc. is to have at least one standout element that engages the visitors and makes it hard to look away.  It can be a centralized wall or banner stand or any other “extra” add-on that is captivating.