5 things you need to tell your trade show exhibit vendor/designer

Exhibiting at major events is a huge responsibility because your trade show exhibit is the conveyor of your brand’s potential, message and professionalism. Hence, companies need to plan ahead of time to escape last minute issues.

Before you set to book your next custom trade show exhibit in Washington DC or other such major hubs, ensure that your vendor or the designer of your exhibit knows:

Your brand’s identity

The exhibit designer should know all about your brand. The philosophy, the company’s historical achievements, your brand’s specializations, your current needs, company’s programs etc. These things can be effectively incorporated in your booth design imparting individuality and uniqueness.

Your industry

It is a common observation that successful booths, usually, are industry-specific. Reason? They allow visitors to quickly understand your main industry and step inside without having to read the text on the banner. Some designs are specific to various industries like blue and grey in medicine and technology. Let them know if you seek a different color scheme or wish to match the latest trends. Custom tradeshow exhibit in Washington DC or any other city will look impactful only if it has your business and industry nuances in them.

Your customer’s demographic

Tell you vendor about your customer’s likes-dislikes and inclinations. They should know your customer base and the kind of audience that is expected to come to your booth. This helps them design a customer-friendly exhibit that appeals to the right leads.

Your reputation in the market

Clearly state your past performance in trade shows and also the competitor’s position. Let them know how your product is different and how well it solves the consumer’s issues. Designers can then highlight your main services and include the right amount of graphics and texts in your booth.

Your company’s lookout

Talk to your staff and do some research yourself. If you have any ideas to make your booth look phenomenal, let the vendors know so that you get a design that not only surpasses your expectations but also amazes the visitors.

In order to make an impact, your custom trade showexhibit in Washington DC or other prime locations needs extra attention and careful planning. Make sure you put in that extra little effort.