Sunday 10 July 2016

What to avoid while exhibiting at trade shows


Pulling off a successful trade show in major cities like Las Vegas, Ca can be a tough task. While you are deciding between custom booths and trade show display rentals in Las Vegas or other prominent venues, it is crucial that you also have an idea of things that you need to avoid bringing at the trade show floor.

Avoid employing vigorous selling strategies

Visitors are over-brimmed with companies and products at the trade show floor. Give their exhausted eyes something captivating and their tired ears something valuable and interesting. Don’t just go on talking (bragging) about your products or services, it ticks visitors off.


Avoid having long conversations with visitors

Visitors are running low on time and so are you. Decide fast between the interested buyers and casual attendees. Take quick notes and reserve the half-qualified leads for post-show follow up. Avoid having an extended line or too many visitors inside the booth by segregating effectively.


Avoid tagging unnecessary staff

Avoid having extra hands at your booth unless you are acquiring a high number of leads at trade shows. Choose the right professionals who are not only productive but just enough to keep the sales rolling. It will take some trade shows to know the exact resources and staff you require but once you get it, stick to that number.


Avoid eating at your booth

Or indulging in phone activities, for that matter. Eating as well as checking the phone frequently looks extremely unprofessional and creates a bad impression on prospects. Make sure your staff is aware of basic etiquettes required for trade show management and cut the ones who are cutting the productivity at the stand.
So, when you are improving productivity and revenue by opting for modular displays or trade show displayrentals in Las Vegas, Houston, Texas and other competing environs, make sure you know what all to avoid to ensure sustained sales and profit.


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