Exponents 30x30 Trade Show Booth Exhibit Rentals

Conventions, trade shows and big events can make or break a company’s year. Yes you want to be able to sell throughout the year but within a few days you can make millions of dollars for your business or more. That’s why there is such a demand for custom and professional trade show booths that will help you look great, be easy to spot in the crowd and help build your brand. Exponents creates professional exhibit rentals that look great and get the job done. Along with that you also get shipping and assembly of the exhibit rentals so you can focus on what you really need to get done. You may have an interested in buying one, but in the long run it is a waste of your time and your money.

Advantages When You Rent 30x30 Trade Show Booth Vs Buying

It’s nothing new to hear a debate between renting and buying something. In some cases it’s smarter to buy because then you own it, you do not have to keep making payments or those payments go towards what you owe to eventually own it. In the case of trade show booths that’s really not the smart way to go. The fact is that owning an exhibit is literally a waste of money. Here are some of the advantages you get when going with exhibit rentals:

·     Shipping and assembly: The cost of shipping and the time it takes to actually assemble a trade show booth will make you wonder why you even considered buying one in the first place. It is so much more convenient and cheaper to just show up at the convention and have your display ready and waiting for you.

·        Upgrade and adjustments: Are you introducing new products? Did you get a bigger space or smaller space than last year? Those are things that could be a problem if you buy a display. If you purchased one that is 20x20 and you found a great deal for a 30x30 space you are literally wasting an opportunity to have a bigger display and standout more. If you have a 30x30 and you could only get a 20x20 space what do you do now?

·       Wear and tear: Transporting these displays across the country, setting them up, tearing them down and then of course using them can lead to damage. They can get damaged just sitting in storage. It happens and you do not want to be financially responsible each time it gets a scratch when you are transporting it.

Exponents creates, ships and assembles professional trade show booths and exhibit rentals that will help you stand out at conventions, build your brand and showcase your newest products. The convenience is undeniable as you will be able save in the long run and not have to worry about adjustments, wear and tear or the size area you are able to get at different shows. You also have the added benefit of knowing that your display will be custom built to your needs rather than put together quickly just so you have something there to use. 

Trade show display rental is being applauded as the most economical exhibit option

A large section of exhibitors agree that introduction of trade show display rental has made trade show participation cheaper and affordable. Exhibitors who had begun missing trade shows due to high booth costs involved are now in the front line attending global trade shows. They are using trade show display rental to keep their investments low.

Trade shows are immensely popular as exhibitors find a ready market and advertising space at low cost. The only big challenge that has rocked trade show participation in the past decade is the cost of the owned booth.  High upfront fees coupled with high maintenance costs have been discouraging first time exhibitors who are unsure of trade show returns. Trade show display rental addresses all their budget and ROIconcerns.

Why are exhibitors going for trade show display rental?

Trade show display rental have offered exhibitors the freedom to choose from a myriad of catalogue options. Exhibitors have confirmed that they have the choice of customization too. They can paint their own themes even on rentals booth. They also have the flexibility of moving to different trade shows globally without being tied to a single booth design. Trade show display rental allows exhibitors the freedom to choose new designs for new trade shows. And that is a major benefit because brands keep changing their messaging. And the advantages don’t end there. The trade show display rental has helpedexhibitors manage their exhibition costs within the confines of their budget. This is because they no longer incur logistic, maintenance and storage hassles typically associated with owned booths. The exhibit house tackles it. So, there is no upfront cost and there are no subsequent upkeep costs as well. It is a winning solution. It does not strain the exhibitor’s budget.

Common views about trade show display rental

A bird’s eye view of the major tradeshows indicate the popularity of trade show display rentals. Exhibitors, who are new, like the idea of going rental. They gauge the returns before going high on investments. A spokesperson at Exponents, an award winning exhibit house, said,’ Trade show display rental is big business with a growing demand. It has many takers. Small exhibitors like it because it does not drill a hole in their pockets. Large businesses like it because they don’t have to worry about upkeep. So, there is something in it for everyone. We keep increasing our catalogue width and depth to give exhibitors a myriad of choices. And we are increasing our rental inventory to match the rising demand.’

So it is quite evident why everybody is going gung-ho over rental solutions. Trade show display rental seems to be a trend that will stay. 

Exhibit booth rentals is becoming preferred booth type for a large section of exhibitors

One look at major trade shows is enough to spot this trend. One can easily see the rising popularity of exhibit booth rentals. It is an indication that small exhibitors who do not participate in shows frequently have downsized their trade show booth investments. They are embracing the rental option to keep their expenses under check. They are going for turnkey rental solutions that put every responsibility from maintenance to transportation on the exhibit houses.

Most experts speak ‘for’ rental solutions and term it as a ‘wise decision’. Exhibit booth rentals have increasedtrade show participation by small exhibitors who were weary of doing so. Exhibit booth rentals have addressed their costs and ROI issues satisfactorily.

Exhibit booth rentals offer more than you can imagine

Exhibit booth rentals are off the shelf solutions which have lower lead times. So exhibitors who are in hurry can order and have the booth shipped. Some exhibit houses have gone a step further to make exhibit booth rentals more lucrative. They are allowing customization in even rental solutions. So, if the exhibitor has time at hand, he can go the rental way and yet have his brand theme superimposed on the selected design. So, exhibitors don’t have to worry about rigid off-the-shelf solutions. They need not look me-too. They can look distinct with their brand graphics and theme even in rental solutions.

Experts have also supported the rental idea. They say that exhibit booth rentals allow exhibitors to focus on what they know. They can leave all hassles related to design and logistics to exhibit houses. The exhibit house will ship, install and uninstall the booth while the exhibitor focuses on his presentation. Exhibit booth rentals are also advantageous to global exhibitors who travel extensively. They don’t have to carry the baggage of an owned booth. They can simply order a rental solution. Unlike owned booths, rental booths don’t force repeated use of same design. Exhibitors can keep changing the themes for a refreshing new look.

What do exhibit houses have to say about exhibit booth rentals ?

Exhibit houses agree that exhibit booth rentals are clever choices for astute exhibitors. A spokesperson from Exponents, an award winning exhibit house, said,’ The growing popularity of rental solutions is prompting us to increase our inventories. Despite the increased inventory, we are always under pressure to provide more exhibit booth rentals. Exhibitors, small and big, have acknowledged its benefits. From cost to flexibility, exhibit booth rentals address a number of challenges. Owning a booth has its set of advantages. Obviously they give you a lot of control on design and other aspects. But you must be able to reap its benefits through frequent trade show participations. If you are looking for one-off participation, rental is the way to go.’

Trade show exhibit rentals are a boon for judicious exhibitors

Exhibitors on a tight budget have found a brilliant solution to all their woes. Trade show exhibit rentals are helping them cut costs on every front. Trade show booths have always attracted a lot of cost including design, maintenance, transport, and storage among others. With the option of trade show exhibit rentals, exhibitors have some relief. A walk through at major conventions shows the popularity of rental solutions. Trade show exhibit rentals are steadily becoming a big hit because of the benefits they offer in comparison to owned booths.

Why exhibitors are going for trade show exhibit rentals?

One of the advantages is flexibility with regards to the theme. One is not stuck with one design and can choose from a myriad of options for different trade shows. Another advantage is sheer convenience. Exhibitors don’t have to look into things they don’t have expertise in. Everything from storage to transport and handling to upkeep is taken care of by the exhibit house. Experts have commended the idea saying it’s one of the smartest decisions exhibitors make.

Small exhibitors had started becoming weary of participating in trade shows, but the introduction of trade show exhibit rentals has renewed their vigour. The major reason why exhibitors avoided trade shows was the increasing booth costs and reduced ROIs. Exhibit companiesinvented trade show exhibit rentalsin a bid to improve trade show participation. It reduces costs incurred by exhibitor. There is no upfront investment and maintenance is also not exhibitor’s responsibility. The major disadvantage typically associated with trade show exhibit rentals is choice restriction. It is limited to available inventory and catalogue. But exhibitors are not disheartened by that because they are allowed customisation. They can select a booth design and revamp it as per their brand color or theme. Other than this, they have several advantages. One big one is flexibility.  Exhibitors can shun a rental booth after use. For every new trade show, the exhibitor can choose a new design. Earlier trade show exhibit rentals were not so popular. It was because of the inability to personalise. Today, that has changed. Exhibitors get to dress up even rental booths with brand themes.

Trade show exhibit rentals are a winning solution for exhibitors, big and small.

Exhibitors with inadequate use occasions don’t want to invest in custom booths. They like to keep way from costs related to wear and tear, transportation and maintenance among others.  New exhibitors who are unsure of returns from a trade show also go for trade show exhibit rentals. It makes sense to test the waters before taking a plunge. A spokesperson at Exponents, an award winning exhibit house, said,’ Trade show exhibit rentals are the way to go for exhibitors on a tight budget. It’s economical, convenient and flexible. Trade show exhibit rentals have seen a steady increase in popularity and it will only increase further. We are constantly increasing our inventory to meet the growing demand.’

Exhibition booth rental is becoming a boon for prudent exhibitors

Exhibition booth rental has become a norm for smart exhibitors. Both, small and large scale businesses are going for exhibition booth rental because they are keen to save upfront as well as upkeep costs. An overview of trade shows around the globe shows popularity of exhibition booth rental. Experts have argued that small exhibitors with a low frequency of exhibiting resort to cost saving techniques like these. After all, the responsibilities like maintenance, storage and transportation lie with the exhibit house. Exhibition booth rental have helped exhibitors participate in global trade shows without worrying about logistics.

Challenges tackled by exhibition booth rental

Exhibition booth rental addresses a number of challenges like spiralling booth costs and reducing ROIs. Exhibit companies are constantly devising innovative methods like exhibition booth rental to make booths affordable. Despite the fact that rentals booths need to be selected from available inventory, they can be customised. Exhibitors have the liberty to redo certain aspects like booth colors and graphics. Unlike the past when exhibition booth rental used to come with rigid themes and lack of flexibility, current exhibition booth rental solutions can be personalised to a great extent. This solution has become a big hit amongst first time exhibitors or infrequent exhibitors. The exhibition booth rental is also being used by exhibitors who lack usage occasions. They do not want to invest in custom booths since the payback period is longer.

The biggest advantage of exhibition booth rental

Exhibition booth rental allows exhibitors to focus on their products and their presentations. Every other responsibility from booth installation to dismantling is on exhibit house’s shoulders.

The exhibition booth rental is a boon forexhibitors who do not want to incur upkeep expenses. Typically there are enormous costs of storage and transport associated with custom booths. With rentals, they are no longer exhibitor’s responsibility. Current trade show trends indicate that exhibitors new to trade shows are opting for exhibition booth rental because of these benefits.

A spokesperson from Exponents, an award-winning exhibit house, said,’ Exhibition booth rental is a wise choice for exhibitors on a tight budget. They have to only pay fees for limited use. The ownership lies with us and therefore we take responsibility of storage too. The demand for these rental exhibits is on a rise. We are trying to keep up with larger inventory every season. It is a winning solution for every type of exhibitor, small and big. Small exhibitors find it economical. Large exhibitors like the convenience it brings. We provide turnkey rental solutions. They can go around the globe without worrying about transport or handling. It is the most hassle free way of exhibiting. All they have to do is order in time. We shoulder every other responsibility’

Trade show exhibit rentals are marking beginning of a new trend

The trade show exhibit rentals are unfolding a new trend in the exhibition industry. Rentals are a smart way of participating in trade shows. It relieves the exhibitors from the burden of ‘high spending with slow returns’. The good news about trade show exhibit rentals is the flexibility it comes with. Exhibitors can select from a large inventory of the appealing booth designs and can have it revamped as per their brand guidelines. The popularity of trade show exhibit rentals can also be attributed to its ‘no liability’ feature. Exhibitors don’t have to bother about storage, logistics or upkeep.

Outstanding features of trade show exhibit rentals are being applauded by exhibitors, big and small. 

Trade show exhibit rentals have created a new development in the exhibition industry, and every exhibitor is going the rental way. Just like the name suggests, trade show exhibit rentals involves a system of paying fees for limited use. There is no investment involved. The exhibit house installs the booth at the event and wraps it up post the show. For businesses with small budgets, trade show exhibit rentals fit the bill. For large companies as well, tradeshow exhibit rentals are a prudent choice. If exhibitors are unsure of returns from a trade show, they settle for rental. It lowers their risks. It also offers flexibility, the chance to try various sizes based on the scale of the trade show. There is also an opportunity to move from one trade show to the other with a lighter luggage. Furthermore, the operational part including storage & logistics is handled by the exhibit house. Exhibitors don’t have to worry about the smaller details and can focus on their presentations.  

From history to fad, trade show exhibit rentals have come a long way

The history of trade show exhibit rentals can be traced back to a time when exhibit houses introduced them to solve budget challenges. Little did they know that this solution would gather momentum and become a major idea in the exhibition industry! The trade show exhibit rentals have come a long way from being just pocket friendly. They now come with benefits of customisation allowing brands to put their colours and themes on even rental booths. And the ‘turnkey rental solutions’ come with a complete package – handling, storage and dismantling included.

A reliable source at Exponents, an esteemed exhibit house, said,’ Trade show exhibit rentals are a craze in the modern exhibition industry. Exponents is stocking up for the upcoming trade shows. All first-time exhibitors ask about the trade show exhibit rentals especially since it is a hassle free option. A solution devoid of maintenance as well as ownership cost is worth trying. And we are sure this demand for rental booths will only rise in the days to come”

Trade show display rentals is emerging as a popular pocket-friendly solution

Exhibitions looking for a pocket-friendly option to go with small and large exhibitions have found that trade show display rentals fit the description perfectly. With features galore exhibitors don’t have to look further. It allows customization to reflect one's requirements, and absolves one from the additional cost of storage or upkeep. It also gives remodelling flexibility and that makes trade show display rentals a complete package. The days when exhibitors used to spend exorbitantly on trade shows are over, courtesy to this new rental trend.

Reasons to embrace the trade show display rentals

Everyone is going for trade show display rentals in the major and minor trade shows. The guaranteed formula to spend less and get faster returns from the trade show investment is trade show display rentals. Tested and approved by numerous exhibitors, trade show display rentals are a sure shot way of keeping expenses under check. In regard to the cost associated with trade show display rentals, the upfront fees are generally low because the exhibitor is not acquiring it. This also implies that the logistics and upkeep are entirely off an exhibitor’s shoulder.  Therefore, it is a winning formula. Exhibitors wishing to test trade show success, consider rentals. First time exhibitors use trade show display rentals to gauge the show potential. Furthermore, investing in a single trade show booth through ownership takes away the flexibility of re-sizing or re-branding frequently. Trade show display rentals don’t come with any liability. One can go for new designs and themes at different trade shows.

Who goes for trade show display rentals?

One valid question that an exhibitor might ask is - Have trade show display rentals always been around? The answer is yes. Earlier, exhibitors were convinced that they would accrue huge benefits by going for custom trade show booths.  However, they soon realised that owned booths pay off in the long run and work brilliantly for frequent exhibitors. Infrequent exhibitors or first time exhibitors could wade off the risk by going the rental way. A one stop solution to all the challenges has been trade show display rentals, quickly gaining popularity among the exhibitors. Customization in rental solutions has been a major trigger for the upsurge in this trend. .

The trade show display rentals have now become a big hit in the exhibition industry exceeding expectations of all stakeholders. A spokesperson at Exponents, an award-winning exhibit house, said,’ The demand for trade show display rentals will soon supersede the supply. Trade show display rentals are a boon for exhibitors who are tight on budget. It requires no investment. Exhibitors are going the rental way first time around. Once they are sure of success, they tend to go for owned booths.’ 

Trade show rental booths are causing a wave in the exhibition industry

The idea of spending a small percentage of marketing budgets on trade show rental booths and getting faster returns is being acknowledged by a large section of exhibitors. The fear of spending on expensive trade show booths has finally been kicked out of the window. The solution is trade show rental booths, affordable and manageable within the budget limits of any business. Trade show rental booths are slowly becoming a wave in the exhibition industry and are very rampant during the trade show peak periods. For a long time, participating in trade shows had high risk associated with it. However, the trade show rental booths idea seems to have changed this course completely.  

What is unique about trade show rental booths?

Right from the low upfront costs to fewer upkeep expenses, the uniqueness of the trade show rental booths is evident. When a company puts its money on a single booth investment, it hopes to succeed at all costs. Not all the trade shows turn out successful in terms of leads. Thus, the rental booths present a sure way to spread the risk. The investment is minimal. In the event that participating in a trade show does not convert into good leads, the loss remains quantifiable. The trade show rental booths have become popular to the extent that large exhibitors are also competing for them. The idea of keeping exhibit expenses low with trade show rental booths is fascinating. Every exhibition is organized with different sizing and branding options. The only way to keep up with the changing themes and to accommodate the constant rebranding, which companies implement, is to go the trade show rental booths way. Trade show rental booths also allow for flexibility. It implies that the bigger the exhibition, the larger trade show rental booths one can go for.    

Why trade show rental booths are trending now?

Earlier, trade show rental booths were regarded as off the shelf solutions with low customization. That made them less popular. Now that they are being offered as custom trade show rental booths, exhibitors have lot of flexibility. They can choose an inventory and customise it. Exhibit houses are allowing incorporation of colours and themes at minimal costs. It surely cannot get better than this.   

Interaction with the major stakeholders in this business reveals there is a surge in demand for such booths over years. A spokesperson at Exponents, an award winning exhibit house, said,’The fact that trade show rental booths will have faster and higher returns is attractive. Every clever business man would like to go for it. We have seen a definite increase in its popularity and we are trying to keep up with higher stocks. This rental trend is here to stay.’

5 Things to do before exhibiting at trade show

Planning prior to trade shows is crucial for success and companies need to be prepared weeks before the main event. When exhibiting at prominent events, planning requires more focus, research and concentrated effort.

While you are on the search for a great exhibit displayon rent in Chicago or other such venue, ensure that you have done the pre-show planning effectively to generate maximum profit at your booth.

Research the event

Employ all your researching sources before attending the trade shows. If you exhibit at the wrong event, you will definitely be wasting your time and money. To generate maximum outcome and sales at the show, proper research is necessary.

Know your aim

Set aside goals for your trade show. Are you doing a product launch or promoting special products? Are you looking to increase brand’s visibility? If you intend to participate in many more events like these exhibit display on rent in Chicago or any other city may be worth a consideration. Rentals can help you achieve your objectives without draining your budget.

Create the right hype

Avail social media and print media to generate hype about the event. Let your customers know you are coming to certain event. This will increase the chances that your leads see your promotions too and visit your booth. Send out the date, time and venue to prospects by email at least a month before and follow with regular reminders.

Hire staff

Start segregating your staff and pick out the right speakers and other service providers for your booth. Great staff is essential for engaging visitors and your overall success. Hire professionals if you think your staff is not as experienced and trained.

Print stationery

Give out your marketing materials for print in estimated numbers and pick them a week before the trade show. Ensure that your business cards, pamphlets and other textual papers are printed in good quality and are error free. If you are going for an exhibit display on rent in Chicagoor other venue, check with your exhibit company if they can provide all accessories and peripherals on rent.

Using video displays right in your trade show booth

Trade show marketing can be a great way to send out your brand’s message across a huge audience. If you are exhibiting in competitive venues like Chicago, exhibition booth rental in Chicago is a great option for a strict budget. With a tradeshow booth, you also need accessories to create a professional and appealing environment.

Having the right videos can make a huge difference and here’s how well-structured video can generate leads.

1.  Acts as an additional Staff

While your staff is busy attending a crowd at the booth, the passerby and the unattended visitors can still learn about your products and services by watching the videos that convey valuable information creatively.

2.  Provides explanation

Sometimes visual explanations are remembered more and thus videos explaining your product are a great way to attract visitor’s eye. Your staff may not always be available to attend every visitor and such instances call for videos that can engage the potential prospects by providing relevant information.

3.  Answers questions

The customers have questions and you, as a company, are responsible to answer these effectively. This not only satisfies your customers but also enhances your brand’s reputation among the industry. Videos are a great tool that can be used to answer and solve the problems of prospects and leads in a systematic manner.

4.  Demonstrates product usage

Sometimes a staff member is unable to explain product usage to every visitor and you may miss out on important leads in such cases. The videos, when designed professionally, demonstrate the product usage and give out instructions quite effectively in loops, without getting tired.

5.  Creates visual appeal

Information and visual appeal go hand in hand while exhibiting. Video displays, interactive touch screens and sleek use of monitors are quite common in exhibition booth rentals in Chicago, Los Angeles and other prominent cities as these serve to boost the charm and activity at your booth.

If you have a great exhibiting partner for exhibition booth rentals in Chicago, you can seek their help in setting up the necessary equipments for audio-video.

How to create instant recognition at the trade show floor

In the competitive environment of tradeshow floor, companies often go through a hard time while planning and putting up a trade show booth. Size doesn’t matter as long as companies remember certain tricks and hits of tradeshow marketing.

Even if you use 10x10 trade show exhibits in Las Vegas and other leading cities, you can still carve your brand’s image in the minds of visitors and here’s how.

Boast your brand’s color

The colors specific to your brand should be incorporated in major aspects of your booth design. The banner stands and counters should match your corporate colors to let your customers know your company. Even the booth staff should have apparel that matches your brand’s identity.

Have a uniform font

You know its Nokia when you see dark blue and white and the popular font. You don’t even have to look for the logo because every single element is designed using those font and colors. Accomplishing such recognition is a major achievement and can be done by synchronizing all graphical elements of your booth. Your 10X10 trade showexhibits in Las Vegas or any other city will have limited space and it should not look cluttered with too many fonts and messages.

Incorporate industrial colors

Some colors are associated with specific industries like green for organic and herbal products. Even if your brand’s color is different, ensure that the exhibits have hues of industrial colors to attract the right clients to your booth without wasting any time.

Branded giveaways

Giveaways are meant for creating recognition and serve as reminders of your company long after the trade show has ended and they should so just that. Mark them with your logo and individual colors to create uniqueness and individuality. Don’t give common items that will be lost in the visitor’s bag post-show.

Standout element

A great idea to instantly get attention to inline 10x10trade show exhibits while displaying in big cities like Las Vegas, Houston, Texas etc. is to have at least one standout element that engages the visitors and makes it hard to look away.  It can be a centralized wall or banner stand or any other “extra” add-on that is captivating. 

3 Things that you are not using at your Trade Show Booth

The popularity of tradeshow marketing is not going down anytime soon and that enough is a good reason to learn all the tricks of exhibiting.

Often smaller brands opt for a killer trade show exhibitbooth rental to establish dominance with design and functionality while saving on outright purchase. However, companies often overlook 3 things that can turn the exhibit into a sales-generator machine.

You are not using your smartphones and tablets

Are you using your phones to post regular activities of trade show on social platforms? Did you know that your phone can take place of card scanners at the trade show? You have a great technology at hand in form of smartphones and tablets that can support your marketing endeavor more than you can imagine. Use your smartphone to take personal information of your clients and prospects, it’s about time you ditch those papers for good.

You are not using management apps

There are multiple apps available for desktop and other devices that can reduce a considerable burden of your staff. Every time a member makes a sale, they should take quick notes in the app to have centralized information of your leads and purchases. There are applications and software that let you take a photo of your prospect and information and produce an online directory of digital business cards. These apps come in handy while planning for trade shows as well by letting your company work with the trade show vendors in synchronization while designing and other graphic works.

You are not using the display monitors

Having many monitors and LEDs at your booth is of no use unless you are displaying attractive data through it. They not only accessorize your booth well but also let your customers receive additional information about your products and company. Make sure that these videos or demos are designed professionally to enhance the visual appeal of your exhibit. If you are opting for trade show exhibit booth rentals, include these additional accessories to enhance your booth’s value and appeal.

A lot of peripherals and accessories come as part of the trade show exhibit booth rental package. Don’t forget to ask for it. You only get what you ask.

                                

What to include in emergency kit of your trade show booth

Planning to exhibit in events of Chicago, Los Angeles, Houston and other major cities can be overwhelming and tiring.

If you having custom or modular trade show exhibits in Los Angeles, CA or the likes of it, ensure that you have these items close by to save your booth from unexpected problems.

Notepad

This is an essential item that can save you from sudden technological failures. The electrical items cannot always be trusted and notepad is a savior in situations where the info-taking apps have technical breakdown.

Adhesive

From broken cables to disrupted stands, an adhesive/tape should be to there in your kit. Anything can go wrong while exhibiting and having adhesives like duct tapes, Velcro, extra joints for cables etc. will save you from panic while dealing with visitors.

First aid

Injuries to the staff or your visitors at any point should not worry you. Have a first aid kit at your booth to ensure that your staff deals with such situations properly and is able to serve the attendees right. The chances of dehydration, allergies or cuts are not rare and so be prepared for these while exhibiting.

Stationery

Running out your brand merchandise, stationery like business cards and giveaways due to a large number of visitors is very common. Have these stored in your booth so that your staff does not have to rush out of the trade show floor to fetch these.

Batteries

Usually booths are equipped with a lot of technical products which calls for extra batteries. Even if you witness power failure, your technology should do what it needs to. Wireless devices can be fixed easily if you have batteries supporting them.

Having this emergency kit in your modular trade showexhibits at Los Angeles, CA and other major hubs is a must because how effectively you deal with emergencies shows your potential as a company.

 

How to make your trade show booth look professional

The industry decision makers who are attending events and trade shows attend hundreds every year and can instantly pick out the booth that is professional and means serious business. Your booth traders, graphic designers and exhibition stand builders give you a structure but it’s up to you to fill life in it by remembering some key points that are simple yet very effective.

1.  Ensure all-over assistance

Your visitors may be your future leads and so don’t ever let them hanging in there without assistance. Your staff should be present at every board to help them move in your booth and understand your company in the process. Be kind to your customers assisting them in using technology at your booth, participating online or just making a purchase at your booth smoothly.

2.  Avail the white paper

Always have a white paper with important info about your company, your success ventures and all text that a future partner would like to know. The white paper can be made professional with messages from your top officials, your company’s success data etc. which will be of interest to potential leads.

3.  Display your success

Your sales, profit chart, growth in the past year and other such data can be creatively expressed in your booth at prominent locations. Professional exhibition stand builders can incorporate these in attractive ways that is sure to impress the prospects and buyers.

4.  Solve a problem, genuinely

What better way to look professional than actually act professional? You know your brand and your products. Introduce your products to the visitors as problem solvers. Everyone out there is focusing on selling products, you focus on selling solutions and the right ears will value you.

5.  Provide industrial updates

Let your customers get some special industry update via the monitor displays or touch screen devices. Make you pamphlets interesting by displaying current trends and news. These cause engagement and also elevate the informative aspect of your booth.

If you have experienced exhibitionstand builders by your side you will get all this guidance and much more from them. Partner with the best. 

6 ways to have a competition-buster trades show booth

The exhibiting game is getting competitive day by day and just when you think it can’t get any more intimidating, it does. While exhibiting it doesn’t matter whether you choose trade show display rental or have your own customized booth as long as you have a competent design that sweats your competitors and gets etched in the minds of visitors.

1.   Have an interesting booth

Regular colors, same kind of graphics and same styled booths will not get you the attention of visitors. If your competitor has chosen specific theme and was successful, don’t bet that the same things will work for you. Opt for creative booths that attract at the first glance. Creative does not mean expensive. You can get a spectacular design in trade show display rental packages as well.

2.   Invite your clients

Close in the deals with your clients by inviting them to your exhibit. This not only lets your clients know your position in the industry but also lets your competitors know of your customer base.

3.   Choose good giveaways

It’s no secret that everyone loves free gifts howsoever small it may be. Greet your visitors with a related giveaway that speaks of your brand’s message/service. Good giveaways are remembered and the visitors will listen to your executives intently, as a token of appreciation.

4.   Employ full-on branding

Everything from your flooring to banners, graphics to tech products and giveaways should fit your brand’s color and style. This may be a little expensive but it is worth it. Branded merchandise is not only cool to look at but also tells your customers about your seriousness.

5.   Get tech-oriented

Technology can be used for all kinds of industries, only if you know how to. Be ahead of your competitors by making your booth technologically adept. This definitely wows the visitors, lessens your burden and makes you a leader with trends as more booths follow you.

6.   Do a product launch

There should be something special about the main event day. Whether it is a new product launch or special discounts at your trade showdisplay rental or a live demo in the exhibition hall, it pays off by bringing in the curious buyers quickly to your booth.

Top 5 trends shaking the present day trades shows

Trade show environment is ever-changing and just when you thought you are all equipped, a new trend comes in town. Staying updated with these trends not only shows your brand’s adaptability but also carries a professional vibe to the onlookers.

So, if you are trying to get back on track, here are the top 5 trends of trade show marketing that you don’t want to miss. Whether it is future forward technology or modular tradeshow booths in Los Angeles and other cities, present day trade shows are trend setters.

Modular trade show booths

Modular displays and booths have emerged as blessings for the exhibitors. They suit all budgets and all scales of events. Spotting modular trade show booths in Los Angeles, Vegas and other prominent cities recently was enough to include these in top trends of current marketing.

Telling brand’s story

Every giant firm was seen conveying their brand’s story at the booth that serves as a major attraction. The customers are aware and looking for creativity in every aspect ranging from your booth design to the product specializations.  If you manage to pull that off well, success and leads come knocking.

Technology Inclusion

What good does living in a high-tech nation do if you can’t incorporate these technological tools in your business? With an array of technologies to choose from, trade show floor is seen packed with the latest touch screen Media, LEDs, banner displays and so much more. Adding brilliance to your booth, functionally as well as visually, technology is certainly a must-have.

Socializing digitally

With increasing ways of merging social media to your trade show marketing strategy, brands are seen staying active on major social platforms. This creates the right hype, increases your sales and keeps your followers updated. So, you are basically creating customers for the next trade show in the present one itself.

Getting top officials on the show

The days are over when your CEOs and top-level management stayed in the office while the marketing staff handles the booth activities. Engagement, interaction and customer relations! These have brought the CEOs at the ground level so that brands can connect like never before and generate loyal leads at all costs.

5 things you need to tell your trade show exhibit vendor/designer

Exhibiting at major events is a huge responsibility because your trade show exhibit is the conveyor of your brand’s potential, message and professionalism. Hence, companies need to plan ahead of time to escape last minute issues.

Before you set to book your next custom trade show exhibit in Washington DC or other such major hubs, ensure that your vendor or the designer of your exhibit knows:

Your brand’s identity

The exhibit designer should know all about your brand. The philosophy, the company’s historical achievements, your brand’s specializations, your current needs, company’s programs etc. These things can be effectively incorporated in your booth design imparting individuality and uniqueness.

Your industry

It is a common observation that successful booths, usually, are industry-specific. Reason? They allow visitors to quickly understand your main industry and step inside without having to read the text on the banner. Some designs are specific to various industries like blue and grey in medicine and technology. Let them know if you seek a different color scheme or wish to match the latest trends. Custom tradeshow exhibit in Washington DC or any other city will look impactful only if it has your business and industry nuances in them.

Your customer’s demographic

Tell you vendor about your customer’s likes-dislikes and inclinations. They should know your customer base and the kind of audience that is expected to come to your booth. This helps them design a customer-friendly exhibit that appeals to the right leads.

Your reputation in the market

Clearly state your past performance in trade shows and also the competitor’s position. Let them know how your product is different and how well it solves the consumer’s issues. Designers can then highlight your main services and include the right amount of graphics and texts in your booth.

Your company’s lookout

Talk to your staff and do some research yourself. If you have any ideas to make your booth look phenomenal, let the vendors know so that you get a design that not only surpasses your expectations but also amazes the visitors.

In order to make an impact, your custom trade showexhibit in Washington DC or other prime locations needs extra attention and careful planning. Make sure you put in that extra little effort.

What to avoid while exhibiting at trade shows

Pulling off a successful trade show in major cities like Las Vegas, Ca can be a tough task. While you are deciding between custom booths and trade show display rentals in Las Vegas or other prominent venues, it is crucial that you also have an idea of things that you need to avoid bringing at the trade show floor.

Avoid employing vigorous selling strategies

Visitors are over-brimmed with companies and products at the trade show floor. Give their exhausted eyes something captivating and their tired ears something valuable and interesting. Don’t just go on talking (bragging) about your products or services, it ticks visitors off.

Avoid having long conversations with visitors

Visitors are running low on time and so are you. Decide fast between the interested buyers and casual attendees. Take quick notes and reserve the half-qualified leads for post-show follow up. Avoid having an extended line or too many visitors inside the booth by segregating effectively.

Avoid tagging unnecessary staff

Avoid having extra hands at your booth unless you are acquiring a high number of leads at trade shows. Choose the right professionals who are not only productive but just enough to keep the sales rolling. It will take some trade shows to know the exact resources and staff you require but once you get it, stick to that number.

Avoid eating at your booth

Or indulging in phone activities, for that matter. Eating as well as checking the phone frequently looks extremely unprofessional and creates a bad impression on prospects. Make sure your staff is aware of basic etiquettes required for trade show management and cut the ones who are cutting the productivity at the stand.

So, when you are improving productivity and revenue by opting for modular displays or trade show displayrentals in Las Vegas, Houston, Texas and other competing environs, make sure you know what all to avoid to ensure sustained sales and profit.

6 Reasons why you should be picking modular displays for trade show

Most companies are seeking modular exhibits for their booths and this is clearly emerging as a trend. Modular trade show displays LosAngeles, Ca, Texas, Boston and other venues are getting popular with exhibitors who seek design as well as performance.

For the brands seeking lucrative products for trade show presence, here are 6 good reasons to take modular displays along for the next exhibition.

·        They are highly flexible

The biggest reason for their popularity is that modular displays can be configured and scaled for any exhibit space or need. What was a 10 foot inline booth for one event can be rearranged to create an island display booth in the next one. Modulartrade show displays at Los Angeles, Ca can be packed and redone with a new size at another venue.

·        They come with minimum transportation cost

Modular displays are shipped in flat cases that can be carried or transported by a single person. Storage is as easy as transportation and you need minimal labor for transportation or shipping.

·        They adapt with ease

They are highly adaptable and go very well with accessories and lightings. Modular trade showdisplays at Los Angeles, Ca or any venue can host attractive shelving, LED mounts, pegboards etc. making your booth organized as well as visitor-friendly.

·        They offer quick set-up (and dismantle)

You don’t need your whole staff or hours and hours of hard work to set modular displays. These can be installed very fast and dismantled even faster. In very less time, you can have a booth that shares the likes of a custom exhibit only with lesser costs.

·        They fit your budget

Modular displays are far cheaper than the customized stands and offer numerous advantages at the least price. Coming at such minimal price, they offer excellent utility with a hassle free assembling and storage.

·        They provide effortless customization

They can be paired with stunning fabrications and customized to go with end number of graphics. So if you are making a jump for the bigger events, these can be scaled to fit in large spaces and make your booth look inviting and professional.