Trade show display rental is being applauded as the most economical exhibit option

A large section of exhibitors agree that introduction of trade show display rental has made trade show participation cheaper and affordable. Exhibitors who had begun missing trade shows due to high booth costs involved are now in the front line attending global trade shows. They are using trade show display rental to keep their investments low.

Trade shows are immensely popular as exhibitors find a ready market and advertising space at low cost. The only big challenge that has rocked trade show participation in the past decade is the cost of the owned booth.  High upfront fees coupled with high maintenance costs have been discouraging first time exhibitors who are unsure of trade show returns. Trade show display rental addresses all their budget and ROIconcerns.

Why are exhibitors going for trade show display rental?

Trade show display rental have offered exhibitors the freedom to choose from a myriad of catalogue options. Exhibitors have confirmed that they have the choice of customization too. They can paint their own themes even on rentals booth. They also have the flexibility of moving to different trade shows globally without being tied to a single booth design. Trade show display rental allows exhibitors the freedom to choose new designs for new trade shows. And that is a major benefit because brands keep changing their messaging. And the advantages don’t end there. The trade show display rental has helpedexhibitors manage their exhibition costs within the confines of their budget. This is because they no longer incur logistic, maintenance and storage hassles typically associated with owned booths. The exhibit house tackles it. So, there is no upfront cost and there are no subsequent upkeep costs as well. It is a winning solution. It does not strain the exhibitor’s budget.

Common views about trade show display rental

A bird’s eye view of the major tradeshows indicate the popularity of trade show display rentals. Exhibitors, who are new, like the idea of going rental. They gauge the returns before going high on investments. A spokesperson at Exponents, an award winning exhibit house, said,’ Trade show display rental is big business with a growing demand. It has many takers. Small exhibitors like it because it does not drill a hole in their pockets. Large businesses like it because they don’t have to worry about upkeep. So, there is something in it for everyone. We keep increasing our catalogue width and depth to give exhibitors a myriad of choices. And we are increasing our rental inventory to match the rising demand.’

So it is quite evident why everybody is going gung-ho over rental solutions. Trade show display rental seems to be a trend that will stay.