One look at
major trade shows is enough to spot this trend. One can easily see the rising
popularity of exhibit booth rentals.
It is an indication that small exhibitors who do not participate in shows
frequently have downsized their trade show booth investments. They are
embracing the rental option to keep their expenses under check. They are going
for turnkey rental solutions that put every responsibility from maintenance to
transportation on the exhibit houses.
Most experts
speak ‘for’ rental solutions and term it as a ‘wise decision’. Exhibit booth rentals have increasedtrade show participation by small exhibitors who were weary of doing so. Exhibit booth rentals have addressed
their costs and ROI issues satisfactorily.
Exhibit booth rentals offer more than you can
imagine
Exhibit booth rentals
are off the shelf solutions which have lower lead times. So exhibitors who are
in hurry can order and have the booth shipped. Some exhibit houses have gone a
step further to make exhibit booth
rentals more lucrative. They are allowing customization in even rental
solutions. So, if the exhibitor has time at hand, he can go the rental way and
yet have his brand theme superimposed on the selected design. So, exhibitors
don’t have to worry about rigid off-the-shelf solutions. They need not look
me-too. They can look distinct with their brand graphics and theme even in
rental solutions.
Experts have
also supported the rental idea. They say that exhibit booth rentals allow exhibitors to focus on what they know.
They can leave all hassles related to design and logistics to exhibit houses.
The exhibit house will ship, install and uninstall the booth while the
exhibitor focuses on his presentation. Exhibit
booth rentals are also advantageous to global exhibitors who travel
extensively. They don’t have to carry the baggage of an owned booth. They can
simply order a rental solution. Unlike owned booths, rental booths don’t force
repeated use of same design. Exhibitors can keep changing the themes for a
refreshing new look.
What do exhibit houses have to say about exhibit
booth rentals ?
Exhibit
houses agree that exhibit booth rentals
are clever choices for astute exhibitors. A spokesperson from Exponents, an
award winning exhibit house, said,’ The growing popularity of rental solutions
is prompting us to increase our inventories. Despite the increased inventory,
we are always under pressure to provide more exhibit booth rentals. Exhibitors, small and
big, have acknowledged its benefits. From cost to flexibility, exhibit booth rentals address a number
of challenges. Owning a booth has its set of advantages. Obviously they give
you a lot of control on design and other aspects. But you must be able to reap
its benefits through frequent trade show participations. If you are looking for
one-off participation, rental is the way to go.’
No comments:
Post a Comment