Creating appealing trade show booths is a challenge for all
companies. In order to search for uniqueness, exhibitors often go an extra mile
to find something out of the box. But, you don’t have to spend fortunes to have
those extraordinary booths since you can create one taking cue from tradeshow design inspirations that are waiting to be noticed.
Visit Expos/events often
Inspiration can come from anywhere; you just need to have an
eye for it. Make it a point to visit the local expos and trade shows (even if
they are not related to your industry). This allows you to view exhibits
through the eye of an attendee and is the greatest place to find what works in
the trade shows and what doesn’t. Visiting exhibitions often will make you a
master of setting up attractive stalls.
Learn from the Big Players
If you are exhibiting at international events and getting a
chance to compete with big companies of your industry, don’t panic. Grab this
opportunity to notice and learn from the big players. Make a list of things
that they did and you didn’t. This not only serves as an inspiration for the
upcoming events but also makes you aware of your flaws so that you can come
back stronger with every passing expo.
Get inspired with everyday activities
It is strange yet true that the companies often research by
visiting places like museums, seminars, marketplace etc. There are places which
are appealing to look at and have vast inspirations when it comes to colors,
displays and environment required to grab the attention of passerby. These
places create an ambience that captures the audience and you, too, can get some
ideas for doing that by noticing everyday activities.
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