Are 20x20 booths economical for your brand

Booths offer great variety with respect to design and size; like 10x10 displays, 10x20 and 20x20 booths. Usually these options perplex the exhibitors and they are unable to decide between the sizes that best suits their needs. Here is a quick list of questions that help you decide if 20x20booths are favorable choice for your brand.

Are you looking for more space?

If you have product launches or a lot of items to display, then you require bigger spaces and definitely bigger booths. As opposed to smaller sizes, 20x20 booths are spacious and can be utilized for creating separate areas or zones for your team as well as the prospects. This gives your visitors more space as they enter your booth and you don’t have to worry about the area looking too busy even with a lot of visitors inside.

Can you handle the cost?

If you are a company with an unbending budget, then having 20x20 booths can be problematic. Also, consider the fact that the booth is the skeleton of your exhibit and has to be supported with banners, display stands and other graphics. You cannot afford to keep the space empty or unused. So make sure that your budget is flexible enough to let in these add-ons for trade shows.

Deciding Factor

More space means more impact but only when this space has attractive elements inside and so choose the best sized booths that not only offer more space but also bring in more prospects.

For brands seeking to expand their marketing strategies, trade shows are one of the top spots to generate lead sales and bring in new customers. Trade show halls are steaming with competition, forcing exhibitors to go over budget. Big is always better but the trade off needs to be done carefully.