Stunning booth designs never go unnoticed and if you employ
your resources right, your brand can shine like none other in the exhibition
floor. Among the elements that make a great tradeshow booth, lighting
has an unrivalled role to play. A good lighting can attract sales as quickly as
a bad ambience chases away the attendees. So make sure that you are lighting
all the right places to accentuate your brand’s success.
- Attract from far
The first thing on your checklist is attracting visitors.
Wouldn’t it be great to attract them from a distance? Curiosity will definitely
get your prospects straight to your booth and will create an impression even
before they step inside. Moving lights coupled with LED tape are sure to
captivate your visitors and give them something extraordinary in conventional
trade shows.
- Focus on the right areas
Spread your brand’s message with good use of lighting. A lot
of exhibitors have special lighting accents featuring their brand’s logo, stationery
or other special products. If you are launching new products, highlighting them
with accent lighting ensures that the passerby not just notices but is forced
to stop to get a closer look. This gives you a longer time to engage the
attendees and certainly, increase you chances of gaining more leads.
- Create mesmerizing backdrop
Give your visitors special treatment by creating a
mesmerizing environment. When prospects enter your booth, they are entering
your world. Use warm lightings to create a welcoming environment for your
potential buyers. Track lights, LEDs,
uplights among others can be used to create an everlasting impression on the
minds of attendees.
The right amount of lights can elevate your tradeshowbooth design and act as a magnet for visitors standing across the hall.
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