A large section of exhibitors
agree that introduction of trade show
display rental has made trade show participation cheaper and affordable.
Exhibitors who had begun missing trade shows due to high booth costs involved
are now in the front line attending global trade shows. They are using trade show display rental to keep their
investments low.
Trade shows are immensely
popular as exhibitors find a ready market and advertising space at low cost. The
only big challenge that has rocked trade show participation in the past decade
is the cost of the owned booth. High
upfront fees coupled with high maintenance costs have been discouraging first
time exhibitors who are unsure of trade show returns. Trade show display rental addresses all their budget and ROIconcerns.
Why
are exhibitors going for trade show display rental?
Trade
show display rental have offered exhibitors the freedom to
choose from a myriad of catalogue options. Exhibitors have confirmed that they
have the choice of customization too. They can paint their own themes even on rentals
booth. They also have the flexibility of moving to different trade shows
globally without being tied to a single booth design. Trade show display rental allows exhibitors the freedom to choose
new designs for new trade shows. And that is a major benefit because brands
keep changing their messaging. And the advantages don’t end there. The trade show display rental has helpedexhibitors manage their exhibition costs within the confines of their budget. This
is because they no longer incur logistic, maintenance and storage hassles typically
associated with owned booths. The exhibit house tackles it. So, there is no
upfront cost and there are no subsequent upkeep costs as well. It is a winning
solution. It does not strain the exhibitor’s budget.
Common
views about trade show display rental
A bird’s eye view of
the major tradeshows indicate the popularity of trade show display rentals. Exhibitors, who are new, like the idea
of going rental. They gauge the returns before going high on investments. A
spokesperson at Exponents, an award winning exhibit house, said,’ Trade show display rental is big business
with a growing demand. It has many takers. Small exhibitors like it because it
does not drill a hole in their pockets. Large businesses like it because they
don’t have to worry about upkeep. So, there is something in it for everyone. We
keep increasing our catalogue width and depth to give exhibitors a myriad of
choices. And we are increasing our rental inventory to match the rising
demand.’
So
it is quite evident why everybody is going gung-ho over rental solutions. Trade show display rental seems to be a
trend that will stay.